Journal of Business & Tourism ( JBT )

An Open Access, Open Archives, and Double Blind Peer Review Journal

Recognized by HEC category Y

ISSN (Print) 2520-0739 , ISSN (Online) 2521-0548

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Vol 05, Issue 02, Jul-Dec, 2019

S. No Title & Authors Pages
1
Examining the Impacts of Celebrity Endorsement on Consumer Buying Behavior: A Gender-Based Perspective
Dr. Ali Muhammad Mohmand, Gulmakai Mohmand

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1-23
2
Training as Mediating in the Relationship Between Organization Reward and Employee Motivation
Muhammad Asif Khan, Asma Siddiqui and Zahid Sarwar

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25-35
3
Impact of Technology Readiness on User Satisfaction: Evidence Customer Intention to Use Mobile Banking in Punjab
Maham Aslam, Shakeel Ahmed and Hafiz Muhammad Sajjad

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37-58
4
Firm Profitability and The Administration of Working Capital: Delving Into a Case of the Cement Sector of Pakistan
Farhan Ullah, Dr. Raza Ullah and Dr. Mustafa Afeef

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59-64
5
An Empirical Study of Customer Satisfaction and Loyalty: An Evidence of Telecom Sector in Pakistan
Arman Khan, Javed Ahmed and FarmanUllah Khan

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65-78
6
The Impact of Earnings Management on Dividend Policy: Empirical Analysis of Kse-100 Index Firms
Naveed Khan and Dr. Fayyaz Ali Shah

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79-88
7
Leadership And Decision Making In The Project Management Life Cycle: A Knowledge Management Perspective.
Fazaila Shad, Dr. Mehnaz Gul and Dr. Muhammad Zahid

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89-97
8
Disaster Management and Community Development: A Pakistani Perspective
Dr. M. Daud Ali, Anwar ul Mujahid Shah and S. Arsalan Ali Shah

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99-107
9
Relationship Between Spot Prices and Futures Prices: Evidence From Karachi Stock Exchange
Muhammad Asif Ali, Dr. Arshad Hassan and Dr. Naveed Hussain Shah

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109-123
10
The Role of Microfinance in the Development of Small and Medium Enterprises (SMEs)
Asad Khan, Danyal Inayat and Dr. Samra Kiran

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125-145
11
Social Commerce Marketing Activities Participation Among University Level Students in Pakistan
Muhammad Irfan and Hamid Ullah

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147-154
12
The Impact of Macroeconomic Factors on Banks Liquidity Risk: Evidence From Pakistan
Muhammad Yar Khan, Javaria Liaqat, Tahira Awan and Wajid Khan

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155-163
13
Mutual Fund Performance Persistence and Competition: Pakistan’s Open Ended Mutual Fund Performance Analysis
Yasir Khan, Dr. Saima Batool, Mukharif Shah and Zubair Khan

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165-176
14
Examining Leisure Time Management Practices Among University Level Students in Pakistan
Fakhr e Alam Afridi and Dr. Shahid Jan

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177-186
15
Consumer Buying Behavior Towards Online Shopping: A Case Study of Daraz.pk
Shahzad Khan, Dr. M. Tariq Khan and M. Atiq Rafique Khattak

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187-195