Social Commerce Marketing Activities Participation Among University Level Students in Pakistan

Authors

  • Muhammad Irfan
  • Hamid Ullah

DOI:

https://doi.org/10.34260/jbt.v5i2.146

Abstract

We live in the era of information communication society, where people are connected more than ever. Social media is becoming most trustable tool after word of mouth. The aim of this study was to examine participation of university level students in social marketing activities. The sample consisted of total 281 students, determined by circumstantial method. Questionnaire developed by the work of using the research of Korkmaz (2013), was used as data collection tools. Significant level was accepted as p<0.05 in statistical analysis. Independent t test, and structure equation modeling were used to assess the relationship among latent construct. Consequently, significant

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Published

2021-11-06

How to Cite

Muhammad Irfan, & Hamid Ullah. (2021). Social Commerce Marketing Activities Participation Among University Level Students in Pakistan. Journal of Business & Tourism, 5(2), 147–154. https://doi.org/10.34260/jbt.v5i2.146

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Articles