Consumer Buying Behavior Towards Online Shopping: A Case Study of Daraz.pk

Abstract

Online shopping is most convenient way of purchasing now a days. This trend is getting more adoptable day by day. Consumer buying behavior towards online shopping is effected by many factors. These factors can affect each individual differently. The study has used nonprobability sampling technique on convenient basis 110 questionnaire distributed among online shoppers and only 100 were considered for final analysis. Trust, convenience, time, product variety, privacy, product risk, return policy and non-delivery risk are the key variables we discussed in our research that can effect a consumer behavior. Time is the most important factor. Product risk and delivery risk have inverse effect on consumer buying behavior.