YASIR KHAN, ABDUL WAHEED KHAN, MUKHARIF SHAH, & DR. SHAFIQ UR REHMAN. (2021). Heuristic and Biases Related to Financial Investment and the Role of Behavioral Finance in Investment Decisions: A Case Study of Pakistan Stock Exchange. Journal of Business & Tourism, 4(2), 227–236. https://doi.org/10.34260/jbt.v4i2.174