IHSAN ULLAH; SALEEM ULLAH KHAN; MUHAMMAD IDREES. Impact of Demographic Factors on Consumer’s Purchasing Decision: A Study on the University Students of Peshawar Region. Journal of Business & Tourism, [S. l.], v. 5, n. 1, p. 117–134, 2021. DOI: 10.34260/jbt.v5i1.118. Disponível em: https://jbt.org.pk/index.php/jbt/article/view/118. Acesso em: 2 apr. 2026.