DR. ALI MUHAMMAD MOHMAND; GULMAKAI MOHMAND. Examining the Impacts of Celebrity Endorsement on Consumer Buying Behavior: A Gender-Based Perspective. Journal of Business & Tourism, [S. l.], v. 5, n. 2, p. 1–23, 2021. DOI: 10.34260/jbt.v5i2.135. Disponível em: https://jbt.org.pk/index.php/jbt/article/view/135. Acesso em: 2 apr. 2026.