YASIR KHAN; ABDUL WAHEED KHAN; MUKHARIF SHAH; DR. SHAFIQ UR REHMAN. Heuristic and Biases Related to Financial Investment and the Role of Behavioral Finance in Investment Decisions: A Case Study of Pakistan Stock Exchange. Journal of Business & Tourism, [S. l.], v. 4, n. 2, p. 227–236, 2021. DOI: 10.34260/jbt.v4i2.174. Disponível em: https://jbt.org.pk/index.php/jbt/article/view/174. Acesso em: 2 apr. 2026.