MOBEEN JAMSHED KHATTAK; DR. JAMSHED KHAN; BASHIR KHAN. Ecotourism Consumption Values in the Unfamiliar Market and Mediating Role of Destination Image. Journal of Business & Tourism, [S. l.], v. 6, n. 1, p. 103–121, 2021. DOI: 10.34260/jbt.v6i1.184. Disponível em: https://jbt.org.pk/index.php/jbt/article/view/184. Acesso em: 2 apr. 2026.