SHAHZAD KHAN; SAQIB SHAHZAD; NAUMAN HABIB; GHAYYUR QADIR. Drivers of Celebrity Endorsement and Its Effect on Consumer’s Buying Behavior: A Case Study of FMCGs in Peshawar. Journal of Business & Tourism, [S. l.], v. 2, n. 1, p. 87–96, 2021. DOI: 10.34260/jbt.v2i1.31. Disponível em: https://jbt.org.pk/index.php/jbt/article/view/31. Acesso em: 2 apr. 2026.