RAFIQ, K.; LAKHO, M. K.; JAFFIRY, K. A. SOCIAL MEDIA AS A CATALYST FOR THE DEVELOPMENT OF TOURISM BUSINESS: A STUDY OF TOURISM INDUSTRY OF PAKISTAN. Journal of Business & Tourism, [S. l.], v. 8, n. 02, p. 53–70, 2023. DOI: 10.34260/jbt.v8i02.252. Disponível em: https://jbt.org.pk/index.php/jbt/article/view/252. Acesso em: 28 may. 2023.