Rafiq, K., M. K. Lakho, and K. A. Jaffiry. “SOCIAL MEDIA AS A CATALYST FOR THE DEVELOPMENT OF TOURISM BUSINESS: A STUDY OF TOURISM INDUSTRY OF PAKISTAN”. Journal of Business & Tourism, vol. 8, no. 02, Feb. 2023, pp. 53-70, doi:10.34260/jbt.v8i02.252.